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Our Purpose

To sustainably end extra charges for plant milk at UK retailers.

Wondering what we mean by extra charges? Put simply, the majority of retailers charge consumers up to 50p for plant milk, on top of their hot drink cost. We're here to collaborate with industry and affect long-lasting change.

Get Involved

The most impactful way to help right now is to sign our petition, share our message and complete our survey!

Sign The Petition

Coffee Shop Survey

Are you an experienced Barista who wants to see things change?

We want you! Get in touch below.

Our Campaign

The Case for Change

Our campaign is built around our purpose, presenting facts and statistics for everyone to digest and share.

See our perspective here.

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Sustainable Solutions

We love coffee shops. A good campaign works with industry, not against it.

Whether a big brand or independent, let's find YOUR way to become free4dairyfree!

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Get In Touch

Get in touch with F4DF to learn more about our work and how you can get involved.